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The Golden Bunny ...

For this week's Sunday Challenge for which the topic was symbols of Easter.

I took this shot on Good Friday whilst visiting RHS Garden Harlow Carr in Harrogate on what proved to be the first day of the Lindt Gold Bunny Hunt.

The classic Lindt Gold Bunny is, according to the official Lindt website at least, one of the most iconic symbols of Easter and he first opened his eyes to the world of chocolate in 1952.

The story goes that on a bright Spring morning in March that year, when the ground was still covered with a blanket of crisp white snow, one of the Lindt Maîtres Chocolatiers saw a little bunny in his garden. His young daughter was completely mesmerised when she herself saw the little bunny, but began to cry as soon as it disappeared into the bushes.

Deeply touched by how upset his daughter was, the father suddenly had a great idea ... he would make a bunny like the one they saw together, but out of chocolate. So he did exactly that using the finest Lindt milk chocolate, then he wrapped it in golden foil and put a red ribbon with a bell around its neck, so it would not get lost.

And so, the very first Gold Bunny was born.

Nowadays the Lindt Gold Bunny is supposedly adored by people of all ages and all over the world and every year when the it appears again, they know that Easter is not far away.

However, as nice as the Lindt Gold Bunny is many would argue that it's just another example of how over recent years traditional festivals like Easter have been exploited for commercial gain.

Gone are the days it seems when all a child needed to enjoy their Easter was to hand paint a boiled egg and then roll it down the nearest hill.

Oh, and in case you're wondering the Lindt Gold Bunny Hunt is an event aimed mainly at children. Each is given a leaflet with a map inside so that they can follow the Lindt Bunny's trail, answer a set of questions, hand in their answers at the Gift Shop and then take collection of their very own "delicious Lindt chocolate treat".

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50 comments

Amelia said:

What a great story, Paul - a marvellous piece of marketing too. I hope you answered all the questions and claimed your treat. ;-)
7 years ago

autofantasia replied to Amelia:

No, I'm afraid not Amelia ... too busy taking photos and besides I really think it was aimed at kids. Anyway, glad you like it and thank you for the fave! :)
7 years ago

Andy Rodker said:

Nicely done, Paul!
7 years ago ( translate )

autofantasia replied to Andy Rodker:

Much appreciated Andy as is the fave! :)
7 years ago

Pam J said:

I hoard the Bunnies ! (and the teddies and reindeer etc !) here.. they are not alowed to wear bells... sigh..

My friend sends me the bells !!!!!

Love the pic !
7 years ago ( translate )

autofantasia replied to Pam J:

Glad you like it Pam and thanks for the fave, but 'm curious by your remark over the bells ... why do they not have them over there?
7 years ago

raingirl said:

just ate the ears off a happily dark chocolate version by Lindt. thanks so much for the story behind them!

Happy Easter!
7 years ago

autofantasia replied to raingirl:

Oh yes, the dark version sounds even more appealing Laura ... anyway, glad you found the story of interest! :)
7 years ago

H C said:

What a lovely idea to get children active. Nice shot of the bunny too.
7 years ago

autofantasia replied to H C:

Yes indeed Harriet, get them active and then get them hooked on sugary sweet treats - lol! ;)
7 years ago

PhLB - Luc Boonen said:

a funny story but the Lindt variant is questionable
7 years ago

autofantasia replied to PhLB - Luc Boonen:

Do you mean its not to your taste?
7 years ago

Treasa Ui Cionaodha said:

Great story. Happy Easter Paul Regards Tess.
7 years ago ( translate )

Ste said:

A lovely shot Paul .. hope you have had a good Easter and a few chocolate Easter bunnys too

Best wishes ... Steve
7 years ago

Delirium said:

lol...we have the same...austria...
7 years ago