Now a staple on Australian breakfast tables, Weet-Bix was created by Arthur Shannon in 1926...
On 24 August 1926, the introduction of Australia’s iconic breakfast cereal came when an application to trademark the name 'Weet-Bix' was lodged. Arthur came up with this name after asking his next-door neighbours and factory employees to choose between Sun-Bix or Weet-Bix. Production began in Leichhardt, Sydney, that same year.
environment.nsw.gov.au/topics/heritage/blue-plaques/the-introduction-of-weet-bix

This tin dates from around 1998.

IMG 9779
Saturday challenge - 437. - 11.04.2026 - Vintage/Retro
Scavenger 02 - Advertise a product