The flowers cover an area of approximately 7 to 8 square metres. They grow to a height of approximately 2 feet (60 cm).

A typical grassland plant, the oxeye daisy thrives on roadside verges and waste ground, as well as in traditional hay meadows and along field margins, as is the case in the picture. Its large blooms appear from July to September and are so bright that they appear to 'glow' in the evening, hence the other common names of 'moon daisy' and 'moonpenny'.