I wasn't really raised to think of processed cheese as something you served to impress guests. But who cares? It's all so damn cute!

(L) Front and back covers of a promo published by Kraft Foods, Chicago, Illinois.

For you Pyrex fans: googling the phrase "kraft cream cheese pyrex" will get you a link to an issue of Life magazine from 4/8/57, and a closer look at the promo glassware that Kraft was selling their cream cheese in.

(R) First two pages from the booklet.