Yeah, I know EM rebranded the site to a single letter name. He also sacked a lot of people almost immediately after buying the business in 2022.
For the 2024 election, this obscenely rich man cosied up to trump and for that service, he got a post to reform [read - dismantle] government bureaucracy.
I think that the base image is from WW2 propaganda.

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Not my Image : fair use & public education