This is the new street leading down to the new St Martin's art school. Wonder how they came up with the name? Can just imagine someone asking, during the redevelopment, "How do you get down to the new art college building?" The reply might have been "Just go down that handy side street..." And so a new name was born.

These new King's Cross postcodes seem all wrong to me. NC1 would sort of make sense but N1C? Added to that, the signs themselves seem slightly unreal as they're situated on the green leafy hoarding surrounding the development site which gives the impression that they're something out of a movie rather than a real street.