The Haft-Sinn - the seven S's. Seven items that begin with 'S' in Farsi [e.g.: Sabzeh (home grown sprouts); Samanou (wheat germ); Sib (apples); Sonbol (hyacinth); Senjed (jujube fruit); Seer (garlic); Somagh (sumac). - see: www.amaana.org/arch/navroz2.htm]

These along with other things such as the Koran are laid out to celebrate Iranian new year - Norouz.

This display was seen in Sufi, an Iranian restaurant in Askew Road, near to London's Shepherd Bush