As can be seen, the exodus of the 2007 to 2010 cohorts is particularly striking. However, these are mainly very aged members who have either already died or no longer pursue their photo hobby due to declining physical strength or other motives. This is completely normal. In fact, it is very positive that our community has so many long-standing members.

The loyalty of the cohorts from 2013 to 2015 is also impressive. Most of these club members are former Panoramio members.

What really worries us is the low number of staying new members, even though the user experience of our website is better than ever.

We know that there are many dissatisfied users on both Facebook and Instagram. Not least because of the announcement by Adam Mosseri (Head of Instagram) on Twitter that hobby photography will be given less prominence in the future. (German article about this matter on: www.futurebiz.de)

However, we are very sure that the billions of users of these large platforms are completely unaware of the existence of ipernity. Changing this is our greatest opportunity.

For detailed information see: Club News 2021-09-03