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Watermark Myths


There has been some talk around here about the use of watermarks. I have never had to use them, so I thought I would look into it and let you all know what I found out.

Firstly, at present all of the websites that I post my images on are for photography or photographers, so they have the security measures of the right-click-save disabled, and so forth. But after this was brought up here, and I looked into it, I decided it might be about time I start doing adding a watermark also.

One myth out there with the average website or blog is with those who talk about open source with regards to images. These are sites that do not use the right-click-save feature, and so forth. The ones that do when you right click, it eather does nothing, or it pops up a flag with the copyright and the photographers name.

In a moment I'm going to share with you how to add a watermark using the PicMonkey tool, for those of us who have the Standard Club membership plan, who can edit after upload.

Below are some 'arguements' for why it is important to think about using a watermark. My source is a forum discussion I took part in on Fine Art America
here.

1. It is important to have the option to customize watermarks with artist name. Images do get ripped off all the time. But when they don't have your name on them, it simply does not benefit you at all. A watermark with your name has some minimal benefit in terms of not only attribution but legal standing in the USA.

2. Removing a watermark with a copyright owner's name is a crime, and if you are caught doing it you could owe a lot - plus legal costs. In a civil courtroom we only need to convince the judge they cropped it off better than you convince her that they didn't. You are not innocent until proven guilty in civil court in the USA.

3. There is just so much misinformation being spread around by all sides. By the same token nearly half of the population believes an un-watermarked image is copyright free. It’s a frustrating battle trying to convince people they can’t do whatever they want with our stuff because it’s online and not watermarked.

4. The argument is never that a watermark is going to stop anything. It’s that it puts you in a better position and gives people fewer excuses to be denying you compensation or at least attribution for your work.

5. Point is, all of this has to be framed in the context of business and what makes business sense, not in the context of you're angry because someone is stealing from you.
There is an example of the watermark in the picture above that I plan to use
  • You have to go into PicMonkey and use the text tool,
  • then make it white or black,
  • then fade it so that it doesn't over power the image.
There is no way to save it to PicMonkey in the Hub mentioned, at
this link because it is actually our ipernity account.

One thing to keep in mind is that once you add the watermark to your image, you might want to make a copy of it. For if you want to do something else with that image you won't be able to remove the watermark that easy. For example, many of my images are for sale as art photography. Collectors don't want my watermark on their art.

Hope you found this informative. Please share your experiences in the comments so we can all learn together.

Thank you for reading.

Frank J Casella
www.frankjcasella.ipernity.com


12 comments

Sami Serola (inactiv… said:

Very informative indeed! Thank you, Frank.

I personally hate watermarks because they spoil the image a little, but all the arguments you share here are of course good. I used to put my name on images myself, years ago, but then stopped because I thought my images are not worth of it anyway. And I tried to keep the watermark as small as possible.

Currently I have decided to "be an example" (good or bad), and share my images under Creative Commons. But it then should come with sharing information on how it works. And that is the tough part. I just find it exhausting to keep on lecturing what CC is about:

www.ipernity.com/blog/serola/4714068

But surely the watermark is the best option if and when one is professional, and want to really protect one's own images.
5 years ago

Frank J Casella replied to Sami Serola (inactiv…:

Thanks Sami for your thoughts on this. I looked into CC some time ago and decided to control use even if they used it for free. Some of my stuff was being used out of context. Here's a great article on both sides of the issue. www.pixsy.com/is-creative-commons-a-good-fit-for-your-photography
Here's an article by Dan Heller who I am a great fan of.
www.danheller.com/blog/posts/proposal-for-creative-commons.html
5 years ago

Sami Serola (inactiv… replied to :

Thank you, Frank! =)

That first source is even better than my modest attempt to clarify Creative Commons.

On list of against, I would add the risk of actually infringing the copyright seriously, if photographing for example copyright protected board game, and then publishing the image under CC. It sort of endanger also others to infringe copyright.
5 years ago

Frank J Casella said:

Here is another viewpoint about watermarks
digitaljournalist.org/issue0105/heller.htm
5 years ago ( translate )

Sami Serola (inactiv… replied to Frank J Casella:

Excellent article! Thanks again.
5 years ago ( translate )

Frank J Casella replied to :

That is a good point and example about the board game, Sami. This subject can get complicated fast it seems ...
5 years ago

Andy Rodker said:

This is fascinating!
Of little practicle application to me at the moment but, yes interesting and all grist to the mill, as it were!
5 years ago

William Sutherland said:

Excellent informative photography article. Unfortunately when it comes to copyrights, many people today actually think everything on the Internet is public domain, which is not the case. Others simply don't care about copyrights which is much sadder than ignorance on the topic.
5 years ago

Marko Novosel said:

Signiture is for painters,not for photographers.
5 years ago

Frank J Casella replied to Marko Novosel:

Interesting statement Marko. Do you mean artists, as photographers can be artists as well as painters?
5 years ago

Marko Novosel replied to :

Signitures were together with painters from the start,its their thing,also painting is not a photography and vice versa. To me personally it ruins the photography,also some bad signitures can also ruin the painting,it has to be perfectly blended into work,very subtle.

If iam buying a photography,i ask photographer to write his name in the back of it.
5 years ago

Frank J Casella replied to :

Yes, Marko, makes sense. I recall now some people ask me to sign the matt after they have my photographs framed.
5 years ago