I don’t see others that I know on photo sites mentioning ‘influencers’. I think its an international phenomenon, but we definitely see them often in Southern California. What we see around here is young people, seemingly more women than men, who go out to natural settings and pose in various ways to show off some fashion. Those pictures are then posted on their Instagram (and other) accounts in attempts to draw lots of followers and then get paid for influencing their followers to buy particular brands of clothes or lifestyles. One begins to recognize them because they’re in the setting usually for only just a few minutes with a friend taking photos while they do something that often ignores the consequences of the situation (e.g., running on dunes where there might be dune-buggies racing up the other side).