"The Particular Cook's Cook Book," c1930

"Are you 'choosey' about the foods that appear on your table? Careful of the quality of every ingredient? Then Borden's Evaporated Milk is your brand of evaporated milk-- and no talk of other brands, 'just as good,' will sell you any other!"

Front cover of a 66-page booklet published by Borden's.

Originally posted to flickr on February 1st, 2011.

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